Privacy & Cookies

  • The following privacy statement describes how HSC Diamonds London utilises and safeguards any information you supply while using the website. Diamonds London is dedicated to protecting your privacy, therefore if we ask you to give personal details by which you can be identified when using this website, then you can rest assured that it will only be used in accordance with this privacy statement. HSC Diamonds London may alter this policy at any time by revising this page. You should periodically check this page to confirm that you are pleased with any modifications that have been applied.
  • Personal Information Of Customer And Recipient
    • 1. It is crucial that you submit correct personal information so that we can connect efficiently with both consumers and receivers.
    • 2. Please remember that we will never lease, rent, or sell your sensitive information. Please visit our privacy policy for for details.
    • 3. During the checkout procedure, we request the following personal details:
  • Customer's electronic mail address By delivering order confirmations, substitute information, shipment confirmations, and delivery confirmations, we can improve the client experience. We will occasionally utilise the customer's email address for marketing purposes. Please verify that all email addresses are correct. Customer's complete name and mailing address: We use this information to validate credit and debit cards. Number of the customer's telephone: This information is used to contact clients in the event of order difficulties, such as payment failures or delivery problems. Full recipient name and address: This information is necessary for the delivery of the flowers you have purchased. It is imperative that the recipient's address be correct. We will also occasionally utilise the recipient's name and address for marketing mailings.
  • This privacy policy was last updated on 22 September 2019.
  • 1. What We Collect
  • 1. We may collect the following information:
    • a) Name
    • b) The contact details include an email address and a phone number.
    • c) Postcode, preferences and interests are examples of demographic data.
    • d) Other information pertinent to consumer surveys, promotions, and/or contests.
    • e) Facebook user id if you established your HSC Diamonds account using Facebook.
    • f) Names, addresses, and connected events for recipients to whom you have either delivered a bouquet or kept these data in your account.
    • g) IP address
    • h) Iinformation on the reviews you post on our website or app.
    • i) Marketing communication preferences.
    • j) Details about the device you used to conduct business with us.
    • k) Your purchase history with us.
    • l) Your browsing history on our website or app.
  • 2. We gather data from and about you in a variety of ways, including when you use our website or app, complete out forms, or contact with us through mail, phone, email, or otherwise. We may also gather information from you via cookies. See the section titled "How We Use Cookies" for a complete list of the cookies we gather.
  • 3. To the extent permitted by applicable law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with the information we already have about you to enhance the service and marketing you receive from HSC Diamonds.
  • 2. What We Do With The Information We Gather
  • We require your information to understand your needs and offer you with a better service and in particular for the following reasons: Where the information is required for the proper execution of the contract between you and us in order for us to deliver our services to you: For customer service and resolution purposes \sFor storing internal records. We may utilise the data to enhance our goods and services.
  • We may send you promotional emails about new goods, special offers, or other information we feel you may find interesting, using the email address you have supplied, and we may personalise the content based on what we believe may be of interest to you. We may also use your information to contact you sometimes for market research reasons. We may contact you through phone, email, or postal mail. We could use the information to tailor the website or app to your specific interests.
  • We may use the information to send you relevant, personalised mail on updates, special offers, services, and goods. We will act in accordance with our legitimate business interests. You may opt out of receiving postal communications from us at any time by writing to or emailing us at [email protected]. We may utilise remarketing and behavioural targeting services on occasion. To achieve these goals, we gather cookies and user data as mentioned in the section under "How We Use Cookies." These cookies link the activities on this website or application to certain advertising networks. We may use the information for fraud detection and prevention, as well as for increasing the security of our website and app. We have a legitimate interest in gathering and utilising the above-described information in order to offer and enhance the service and marketing you get from HSC Diamonds. You may opt out of receiving marketing messages from us by following the unsubscribe instructions included in our marketing emails or by modifying your account's notification settings.
  • 3. Who We Share Your Information With
  • In order to offer our services, we may be required to share your information with trusted third parties, such as:
  • Our supply and fulfilment partners in order to ensure we can process and complete your order.
  • Our supply and fulfilment partners enable us to process and fulfil your purchase.
  • Our technology partners guarantee that we can deliver a secure website and enhance the site's functionality and usefulness to you.
  • Our customer care portal enables you to communicate with our support staff.
  • To satisfy our legal duties, we rely on our professional services partners.
  • It is feasible that we may sell our firm to a third party, reorganise it, or go bankrupt. In such a case, our client database would be one of the most valuable assets of the firm, necessitating its disclosure to the third-party buyer and their advisors. This is for the legitimate purpose of selling our company. We may also grow our group of companies, in which case we may share your information throughout the group to enhance our goods and services, and because some of our internal support functions may be shared across the group. This is in our genuine interests of cost effectiveness and commercial expansion. When this occurs, we will include a link to all group businesses and their locations in this Privacy Statement, and they will use the information in accordance with this Statement. We shall assist all third parties in the protection of their intellectual property and other rights. Furthermore, we shall assist with law enforcement demands from inside or outside of your country of residence. Where you have consented, our competitor and brand partners may contact you. In order to accomplish the aforementioned tasks, we may need to send your data to trusted third-party partners in countries outside the EU. In such a case, we will guarantee that these third-party partners comply with all applicable EU data protection laws in effect at the time.
  • 4. Security
  • We are committed to maintaining the security of your data. To prevent unauthorised access or disclosure, we've implemented appropriate physical, technological, and administrative policies to protect and secure the information we collect online.
  • 5. How We Use Cookies
  • 1. A cookie is a little file that requests permission to be stored on the hard disc of your computer. Once you provide your consent, the file is uploaded, and the cookie helps analyse online traffic or notifies you when you visit a specific site. Cookies enable online apps to respond to you personally. The online application may adjust its functionality to your needs, preferences, and dislikes by collecting and storing data about your choices.
  • 2. We use cookies to determine which pages are being utilised. This allows us to analyse data about website traffic and enhance our website and app to better meet the requirements of our customers. This information is only used for statistical analysis, after which it is deleted from the system.
  • 3. Cookies help us offer you with a better website and application by allowing us to track which pages you find useful and which you do not. A cookie provides us no access to your computer or any information about you other than the data you voluntarily choose to share with us. You have the option to accept or reject cookies. The majority of web browsers automatically accept cookies, however you can often change your browser's settings to reject cookies if you prefer. This may prohibit you from utilising the website and app to their maximum potential. Visit for more information about cookie blocking.
  • 4. The following cookies may be used on our website: The following table details the cookies we collect and the data they save.
  • Necessary
  • Essential cookies contribute to the usability of a website by providing fundamental features such as page navigation and access to secure sections. Without certain cookies, the website cannot fully function.
    __cfduid Used by the content network, Cloud flare, to identify trusted web traffic.
    CookieConsent HSC Stores the user’s cookie consent state for the current domain
    csrftoken Helps prevent Cross-Site Request Forgery (CSRF) attacks.
    PHPSESSID HSC Preserves user session state across page requests.
    wc_cart_hash_# HSC Unclassified
    wc_fragments_# HSC Unclassified
  • Statistics
  • By anonymously collecting and reporting information, statistical cookies help website owners understand how users interact with websites.
    _ga HSC Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
    _gat HSC Used by Google Analytics to throttle request rate
    _gid HSC Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
  • Marketing
  • Cookies are used to monitor visitors across websites for marketing purposes. The objective is to display advertisements that are relevant and interesting for each user, hence increasing their value for publishers and third-party advertisers.
    _hjDonePolls HSC Remembers if the user has already submitted a form.
    _hjIncludedInSample HSC Determines whether or not the user's navigation should be recorded in a certain statistics place holder.
    collect Used to communicate information about the visitor's device and behaviour to Google Analytics. Monitors the user across all devices and marketing channels.
    r/collect Unclassified
    rur Unclassified
    urlgen Unclassified
  • Unclassified
  • Together with the suppliers of individual cookies, we are in the process of categorising unclassified cookies.
    _hjRecordingEnabled HSC Unclassified
    woodmart_cookies_1 HSC Unclassified
  • 6. Controlling Your Personal Information
  • 1. By sending an email to [email protected], you can exercise any of the rights stated in this section. Please be advised that we will require you to verify your identification before proceeding with your request. We make every effort to respond to all valid requests within one month. If your request is exceptionally difficult or you have made many requests, it may take us longer than a month to fulfil it. In this instance, we will inform you and keep you informed.
  • 2.Management of Your Data. You may view and edit certain information about yourself through your Account settings.
  • 3.Correction of Incomplete or Inaccurate Information You have the right to request that we amend erroneous or incomplete information about you (and which you cannot update yourself within your Account).
  • 4. Access to and portability of data. You may obtain copies of the personal information we maintain on you. You may also have the right to get copies of the personal information you have submitted to us in a structured, generally used, and machine-readable format and/or to request that we transmit this information to another service provider (where technically feasible).
  • 5. Retention and Erasure of Data We typically maintain your personal information for six years following your last interaction with our website or app (in line with our legal obligation to keep order information for this duration for tax, legal reporting and auditing obligations). If you no longer wish for us to save your information, you can request that we delete it and terminate your HSC Diamonds account. Please note that if you request that your personal information be erased:
    • (a)We may retain part of your personal information as required by our legitimate business purposes, including fraud detection and prevention and safety enhancement. For example, if we suspend an HSC Diamonds Account due to fraud or safety concerns, we may store some information from that Account in order to prevent the user from registering a new HSC Diamonds Account in the future.
    • (b)To the extent required to comply with our legal requirements, we may preserve and utilise your personal information. For instance, we may retain certain of your information to comply with tax, legal reporting, and auditing requirements.
    • (c)In addition, certain copies of your information (e.g., log records) may remain in our database, but are de-identified.
  • 6. Withdrawal of Consent and Processing Restriction In general, we do not rely on permission as a legal basis for processing your personal data, except when sending you direct marketing messages from third parties. You may withdraw your permission to the processing of your personal information by HSC Diamonds at any time by sending a communication to HSC Diamonds that specifies which consent you are withdrawing. Please note that the withdrawal of your consent does not impact the legality of any processing actions that were based on such consent prior to its withdrawal. You also have the right to restrict our use of your personal information, in particular if I you contest the accuracy of your personal information; (ii) the processing is unlawful and you oppose the erasure of your personal information; (iii) we no longer need your personal information for the purposes of the processing, but you require the information for the establishment, exercise, or defence of legal claims; or (iv) you have objected to the processing.
  • 7.Refusal of Processing and Profiling You have the right to request that HSC Diamonds not handle your personal data for particular purposes (including profiling) when such processing is based on legitimate interest. If you object, HSC Diamonds will no longer process your personal information for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is necessary for the establishment, exercise, or defence of legal claims.
  • 8. Data Protection. The security of your data is a top priority for us. In light of this, we will take all necessary precautions to secure your data and handle it with the highest care. We employ the 'https' protocol to safeguard all access to our websites and apps. Access to your personal data is password-protected, and sensitive data such as credit card information is tokenized and stored securely by our third-party payment providers. We guarantee that our systems are routinely scanned for vulnerabilities and prospective threats.
  • 9. Accommodation Complaints You have the right to file complaints with the Information Commissioner's Office over HSC Diamonds's data processing operations. Please visit for instructions on how to do this in the United Kingdom. We would welcome the opportunity to address any issues before you contact the ICO, so please reach out to us first.
  • 10. You may withdraw your consent at any time by writing to or emailing us at [email protected].
  • 11. We will not sell, distribute, or lease your personal information to third parties unless we have your consent, are obliged to do so by law, or it is necessary for the performance of our services as described above. If you want it, we may use your personal information to send you promotional material about third parties that we believe you may find interesting.